San Diego, CA (PRWEB) (October 8, 2004)–Subscription-based music and music video service Promo Only has announced a new form of software for secure digital music delivery, Promo Only MPE (Music Protected by Encryption), and confirmed that industry leaders Universal Music Group and Clear Channel Communications are onboard and already implementing the new system.
Promo Only MPE (developed in conjunction with technology partner Destiny Media Technologies Inc.) has been developed to help the music industry combat the ongoing issue of piracy and additionally gain the benefits of digital technology. UMG confirmed it will use the Promo Only MPE System to electronically deliver both preview and virtual CD-quality audio files to every U.S. major market radio station. Promo Only MPE tracks distributed to date include those from Gwen Stefani, Eminem, U2, R. Kelly, Jay-Z and Sum 41, among many others. Clear Channel will make the Promo Only MPE software available to its stations across the USA.
The Promo Only MPE software is not an MP3 file. It offers far greater protection and audio quality than an MP3 file and has been designed as a small and easily installed file that will in no way hinder the performance of station’s computer systems. Promo Only MPE has a highly sophisticated security system that locks down the distributed content and allows labels to track who is accessing their property. Each song is uniquely encrypted so that only those with the MPE program can access it. In addition, an ID code specific to each individual user is applied when a song is requested, meaning that only registered users can access the song and, once installed, the ID cannot be moved to any other computer.