AVL Concept owner Ben Rosema
with the Midas PRO6 and H3000
Holland (March 4, 2009)–Newly-formed Dutch rental company AVL Concept has purchased in a large amount of new pro audio equipment including a Midas PRO6 and a Heritage 3000.
The company, which was supplied by Midas Consoles Benelux, has taken over some well known companies including audio rental company Cazemier LGB and AV rental and installation specialist Provision.
“We’ve set up the new company to be ready for the next decade or so,” says AVL Concept owner Ben Rosema. “AVL Concept is not a classic concert sound rental company, neither is it a traditional AV install company. We offer our clients the best, both in high end rental plus install, focussing on the highest level of audio, lighting, video, production and staging. We’ve only been able to achieve this level of business by taking over existing, well performing specialist companies and implementing their expertise and contacts into our new company with one goal in mind: to provide a one-stop shop covering our entire and diverse customer base by providing relevant and specific market segment expertise.
“AVL Concept relies on a strong financial base, and we’ve achieved this by investing in the right people, brands and market segments. For our technicians and account managers, there was only one dilemma to deal with and that was Midas analogue or Midas digital. After some brainstorming sessions with Axel of Midas Consoles Benelux I came to the conclusion that the Heritage is still a rock solid investment for some markets, whereas for the digital approach the PRO6 is a safe and sound investment, so we bought both.”