Denver, CO and Providence, RI (August 25, 2004)–Net Radio Sales and Ando Media executives have announced the launch of Webcast Metrics, a revolutionary new platform for measurement of internet radio audiences. In a manner far more accurate than standard broadcast radio ratings, Webcast Metrics monitors the size of a station’s audience and converts it to standard radio metrics including average quarter hour, cume, and total time spent listening.
Webcast Metrics is the only internet audience measurement tool to offer stations and buyers the same metrics that are used in standard broadcast audience measurement. The key difference between Webcast Metrics and traditional ratings services, however, is that Webcast Metrics reports are derived from real data, rather than estimates based on small sample sizes (as in the case of traditional broadcast ratings.)
Webcast Metrics offers the only third party audience measurement tool based on real data to the internet radio industry. It is the first internet audience measurement tool to provide measurement of delivered gross impressions by station and advertiser.
“We intend to use this tool to quantify the size of internet radio audiences and offer highly reliable, accountable data to the advertiser,” said Jennifer Lane, president of Net Radio Sales. “The technology also enables delivery of real time reports to advertisers that provide the kind of accountability that advertisers want today. Reporting capabilities can include daily gross impressions by station or advertisement.”
“The use of estimates and forecasts has always been an unfortunate necessity for traditional broadcasters,” said Jordan Mendell, founder of Ando Media and creator of the technology. “But internet broadcasts offer the distinct advantage of being able to provide exact audience measurement right down to the listener. That’s incredibly valuable for advertisers.”
Net Radio Sales