Los Angeles, CA (March 17, 2005)–Guerrilla Marketing International and Jackstreet Media have announced details of an agreement aimed at commercializing podcasting. Under the agreement, the alliance will sponsor five conferences aimed at bringing together the business, marketing and media expertise required to use podcasting as a viable, profitable business channel. The conference is part of the Guerrilla Marketing Business University Tour.
Sessions will be held in Orlando, Las Vegas, San Francisco, New Orleans and Vancouver. Each event will focus on podcasting’s possibilities as a media business, a brand-building tool, a marketing and business development tool and a sales channel. One approach that will be explored is called nanocasting, a form of internet radio that encompasses podcasting, but is profit-driven, e-commerce enabled and uses multiple approaches to hyper-target the right commercial audience.
Presenters will include Jay Conrad Levinson, the founder of Guerrilla Marketing and author of the best-selling marketing series, “Guerrilla Marketing,” plus 24 other business books and Errol St. Clair Smith, Emmy Award-winning reporter at KTLA, radio talk show host and founder of Jackstreet Media, a company that has been developing and market-testing Internet radio business models since 1999. Other speakers will discuss key business and financial issues.
“With the right know-how, podcasting can be the quintessential guerrilla marketing channel. We co-developed our Guerrilla Marketing Radio pilot with Jackstreet Media and are pleased with the initial results. We now see a variety of very effective business applications and look forward to expanding our work with Errol and his team to develop the new media models, tools and guerrilla marketing strategies made possible by this technology,” said Jay Conrad
Guerilla Marketing International