Los Angeles, CA (November 7, 2006)–Yahoo! Inc. and Nissan North America, Inc. (NNA) announced a new partnership with the debut of “Nissan Live Sets on Yahoo! Music,” creating the definitive online destination for live music. With bi- monthly performances in front of a live studio audience on a sound stage created by Yahoo! Music, the show kicks-off November 15 with its inaugural performance by Grammy-award winning artist, Christina Aguilera, performing hits from her new album, Back to Basics.
Multi-platinum alternative rock group Incubus is also slated to perform songs from their upcoming album, Light Grenades. “Nissan Live Sets on Yahoo! Music” significantly expands the scope of original music content available on the web and brings fans and artists together through fully- integrated online and offline channels.
Recordings of the live shows are broadcast on Yahoo! Music at music.yahoo.com/nissanlivesets or can be found by searching for “Nissan Live Sets” on Yahoo!. As the sole sponsor of the site, Nissan will integrate a variety of online advertising such as streaming video, flash animations and game units. A Spanish language version of the site-scheduled to launch within the next year-will also be sponsored by Nissan.
“Nissan Live Sets on Yahoo! Music” will allow fans to interact with talent through the studio audience by integrating a live Q&A with the audience into the performance. “Nissan Live Sets on Yahoo! Music” also allow artists to have creative control of their music by encouraging talent to explore diverse projects such as B-side songs, covers of their favorite songs and duets.
Located on the FOX Studio lot in Los Angeles, the “Nissan Live Sets on Yahoo! Music” custom built sound stage is equipped with the latest digital video and audio technology. The set features a Nissan lounge, branded interactive product displays and advertising.
Nissan North America, Inc.