Noiselab Music Bridges Ads and Entertainment

Los Angeles, CA (May 25, 2007) -- Noiselab Music, the two-year-old music/sound design house founded by composer/creative director Paul Rhim and executive producer Pinky Turzo, has been on a run this year. Composers with Noiselab, which straddles the commercial and recording worlds, were this year nominated for some major awards, and produced the debut hit album and single by new indie band hellogoodbye.
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Los Angeles, CA (May 25, 2007) -- Noiselab Music, the two-year-old music/sound design house founded by composer/creative director Paul Rhim and executive producer Pinky Turzo, has been on a run this year. Composers with Noiselab, which straddles the commercial and recording worlds, were this year nominated for some major awards, and produced the debut hit album and single by new indie band hellogoodbye.

The composing team of Scott Cutler and Anne Preven--former members of LA-based band Ednaswap, whose song "Torn" became an international hit for Natalie Imbruglia--were nominated for an Academy Award for "Listen" (co-written with Henry Krieger). The song, featured in Dreamgirls, won the Critics Choice Award and was nominated for a Golden Globe.

"Today, many ad agencies and brands are looking for more than just music for a thirty-second spot, but rather songs that can play an essential part of the product's overall branding in an array of media and clearly Scott and Anne can do that," said Turzo.

Noiselab also collaborates with Cutler and Preven for select long-form TV and film projects and is currently music supervising a TV pilot called Pop School for the Oxygen Network. The company is currently in talks to prominently feature Cutler and Preven's songs in the show.

When they're not composing for commercials, Noiselab's Jeff Turzo and Matt Mahaffey have their own band/production team called Wired All Wrong. The pair recently produced Zombies! Aliens! Vampires! Dinosaurs!, the debut full-length CD by Huntington, CA-based alt-pop band hellogoodbye, which has sold over 300,000 copies, reaching #13 on Billboard's Top 200, and spawned a gold single, "Here (in Your Arms)."

"One of the things we bring to the commercial world is this pool of talent from the music industry that goes beyond advertising," said Rhim. "We came to the commercial world from the record industry, which is an advantage for us with more bands emerging via commercials. For us, it's about not tying our composers to commercials but encouraging them to pursue their musical goals in any form and then bringing that energy back to the commercial work we do."

Noiselab
www.noiselabmusic.net