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Norris Brings ATR/Aria Rentals to Big Apple - ProSoundNetwork.com

Norris Brings ATR/Aria Rentals to Big Apple

New York, NY (January 28, 3005)-NYC audio rental company Norris Audio now offers decks equipped with Aria discrete class-A electronics in both the 8-track (2") and the 2-track (1" or 1/2") mastering formats. ATR Service Company of York, PA supplied the Aria electronics packages, the remanufactured ATR-102 2-track deck, and also made special modifications to a Studer A827 2-inch transport purchased separately for use with the Aria multichannel unit.
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New York, NY (January 28, 3005)-NYC audio rental company Norris Audio now offers decks equipped with Aria discrete class-A electronics in both the 8-track (2") and the 2-track (1" or 1/2") mastering formats. ATR Service Company of York, PA supplied the Aria electronics packages, the remanufactured ATR-102 2-track deck, and also made special modifications to a Studer A827 2-inch transport purchased separately for use with the Aria multichannel unit.

Robbie Norris with his new ATR/Aria 2-track and Aria multitrack rental packages.


















"Aria represents a quantum leap forward in analog recording," said Robbie Norris, president of Norris Audio. "It proves that analog is still viable, and not to be written off. The digital pundits have been chasing around to get a sound for twenty years--and it's analog."

To maximize flexibility of the Aria-equipped A827, Norris has purchased a full complement of headblocks, including 2" 8-track, 1" 8-track and 2" 16-track. The two analog decks have been added to Norris Audio's well-stocked inventory of rental equipment, largely comprising rare preamps, equalizers and processors such as Neve channel modules and classic products from Manley, Tube-Tech and Avalon, among others.

Norris anticipates that his new Aria-equipped machines will find the greatest demand as mixdown/mastering decks for stereo and surround, although other clients are likely to employ them for transfers to high-definition digital or audiophile-quality tracking sessions.

When not out on rental, the new Aria decks will be housed in the Norris Audio facility at the Quad Recording Studios complex in midtown Manhattan, allowing cartage to dozens of top-tier New York studios within minutes.

"Already the new Aria machines are proving to be a good investment," claimed Norris. "I've owned a number of digital systems in the past, but they all plunged in value the minute you turned them on. That's why I decided to buy super high-end analog. It's not for everyone--but then not very many people offer it."

More information is available by calling Norris at 212-730-1035 or by visiting www.norrisaudio.com.

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