New York, NY (August 31, 2009)–VH1 called on Nutmeg Audio Post to provide sound design for a 30-second promo for their highly anticipated new program, The T.O. Show.
Nutmeg senior audio engineer Mike Vitacco collaborated closely with VH1 director/writer Tyler Greco, starting with an extremely productive pre-production, to craft T.O. into an arresting promo. Set in a surreally empty football stadium, NFL receiver Terrell “T.O.” Owens plays chess with himself, as the camera continually rotates 360 degrees to show the many scenes of celebrity, solitude and psychological intrigue that are his everyday life.
Vitacco’s sound design draws viewers in deeper by employing subtly unexpected sounds and judicious use of space. “This promo explores the internal struggles and multiple identities we all deal with,” Vitacco explains. “I wanted to accentuate the visual openness of the spot. The empty football field with the lights gives the idea that maybe he’s in front of 80,000 fans, or maybe in his own world.
“I try to give every project its own fingerprint, by employing original, organic sounds that I create, instead of whooshes from a library. The sound of champagne pouring into a glass is actually a modified tape shuttle effect, flashbulbs popping are robot gulps, and my guitar through a Moogerfooger delay is also there–the result is an alternate reality. But it’s not just what the sound effects are: It’s also the space that we were able to lend to each of them. Nothing is rushed, and nothing is stepping on something else.”
VH1’s Greco teamed closely with Nutmeg from the beginning, planning the visuals in synch with Vitacco’s sound design concepts and a minimalist hip-hop track from composer Eddie Cooper of Explosion Robinson. Jamie Hubbard of Cause & [Effect] ensured the video editorial kept sound and visuals sharp.
Nutmeg Audio Post