New York, NY (April 28, 2010)–Oink Ink has announced a call for entries for this year’s Dead Radio Contest, an annual contest honoring the best radio ads never produced.
The deadline for this year’s entries is May 22, 2010, with the winning script to be selected in June. The winner will receive an all-expenses-paid trip for two to Oink Ink’s production studios in New York or Venice, CA, to attend the recording session.
The popular contest, now in its 13th year, offers frustrated copywriters across the country the chance to submit their best un-produced radio scripts that have been “collecting dust since their untimely deaths,” says Dan Price, president, Oink Ink, an agency specializing in the creation and production of award-winning radio ads.
A precursor to some very high-profile recognition, the contest has given a second chance to many first-rate scripts. In fact, six of the past winning spots convinced previously doubting clients to change their minds and broadcast the once dead work. Each of those spots ultimately went on to find success at numerous national and international awards shows, including Radio Mercury, Cannes Lion, Clio and London International winners.
Last year, Dead Radio top honors went to Neil Blewett of the agency ZIG, Toronto, for his IKEA spot, “Morning Face,” which features “Linda from HR,” who, to the horror of her office, traipses around with “morning face”–something you get when you don’t sleep well. The Swedish announcer reminds us that “It’s called beauty sleep for a reason,” as the spot goes on to promote Ikea’s Sultan Mattresses. Blewett’s win marked the third victory in four years for writers from Toronto.
“We believe in the spirit of great writing and great radio,” adds Price. “There’s a lot of good ideas out there; some of which never see the light of day. The contest is our opportunity to breath life into an idea that maybe should have been breathing all along.”
Oink Ink Dead Radio Contest submission guidelines