New York, NY (October 19, 2004)–Oink Ink Radio Inc. has announced Greg Christiansen’s “Testing” for Miller Brewing Company as the Gold Award winner of its seventh annual “Dead Radio Contest.” Hailing from Young & Rubicam’s Chicago, IL office, Christiansen’s script was selected from more than 1,000 entries nationwide. “Testing,” which was rejected by the client, is a :60 spot introducing the convenience of the Miller Fridge Pack.
By winning the contest, Christiansen also won a trip for two to Oink Ink Studios in New York City, where he supervised the production of his spot. Oink Ink Radio produced the “resuscitated” script free of charge.
Oink Ink Radio’s annual “Dead Radio Contest” invites advertising agency copywriters across America to submit their best radio scripts that suffered heart-wrenching deaths on clients’ conference room tables.
“We love to recognize frustrated copywriters who have a drawer or computer full of clever and humorous radio scripts that face the hazard of rejection,” said Oink Ink president Dan Price. “We get entries from all over the country, and the judges have a fun time reading through them. In many cases, clients have been known to reconsider their rejections and air the resurrected spots.”
Ron Henderson of The Richards Group in Dallas, TX won the contest’s Silver Award for “Ass” (Client: Wantads.com). Karen McKinley of McKee Wallwork Henderson of Albuquerque, NM won the contest’s Bronze Award for “Castration” (Client: Western Warehouse).
The last two years the winning spot was loved so much by the original client…they aired them. Last year’s Gold Award winner, “Babysitter,” written by Adam Greenhood of Rick Johnson and Company, Albuquerque, NM for Rainbow Foods, was a Mercury $100,000 Radio Award Finalist.
Oink Ink Radio Inc.