Old Lyme, CT (June 27, 2008)–You hear them, and they stick in your memory: Sound logos are to the ear, what a visual symbol is to the eye. So what does an “audio specialist” sound like? That’s precisely what Sennheiser wants to find out, with the help of its wide base of creative customers. Through July 17, 2008, Sennheiser is hosting a “sound logo” competition in which fans all over the globe can submit audio clips that encapsulate their idea of the “Sennheiser sound,” one of which will be chosen as Sennheiser’s official acoustic trademark. The chosen finalist will take home 5,000 euros (approx. $7,900), as well as an optional 30,000 ($43,000) euros if Sennheiser acquires unlimited rights to use the winning logo.
An entry is allowed to be up to eight seconds long. To make it as technologically simple as possible for those taking part, contributions should be uploaded onto the www.sennheiser.com/soundlogo website in MP3 format (stereo, 128 KBs, max 10 MB).
Contributions must be uploaded to the website by July 17, 2008 for consideration. Each entrant may send in up to five entries. By the end of August, 30 finalists will be selected, at which point their sound logos will be appraised by an international jury. “The public will be a virtual member of the judging panel of five,” said Susanne Seidel, president of global marketing at Sennheiser. “You, too, can vote for your favorite sound logo via the website!”
Nine runners-up will win first-class sound equipment for their home. They can choose between Sennheiser’s dynamic top-of-the-range HD 650 headphones or equipping their rehearsal room with an evolution wireless ew 300 G2 microphone system. “We’re really looking forward to receiving entries from all corners of the world,” says Seidel. “There will be an explosion of musical creativity.”