One Union Recording Gets Schooled in Simglish

San Francisco, CA (December 1, 2005)--If he didn't know it before, One Union Recording's senior engineer Eben Carr recently got a crash course education in "Simglish," the language spoken by fans of the Electronic Arts video game, The Sims 2. Carr mixed 12 spots for EA, working with the advertising agency Weiden-Kennedy.
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San Francisco, CA (December 1, 2005)--If he didn't know it before, One Union Recording's senior engineer Eben Carr recently got a crash course education in "Simglish," the language spoken by fans of the Electronic Arts video game, The Sims 2. Carr mixed 12 spots for EA, working with the advertising agency Weiden-Kennedy.

"These were cool spots because they featured the real games that real people had designed," Carr explained. "We didn't use professional talent, all of the voiceovers were real people, so the spots are a bit raw and quirky. I think they catch people's attention right away."

In addition to mixing all 12 of the spots, Carr was responsible for recording the voiceover tracks for the Orphanage and Construction spots. "We didn't even have a script for the Construction spot," Carr explained. "The woman went into one of our iso booths with a copywriter and he interviewed her for 30 minutes. We pulled some good quotes out of that and it worked well."

Carr worked in One Union's Studios 2 and 3, utilizing all the power of Digidesign's Pro Tools to get the mixes to work for stereo television broadcast.

These 12 spots came on the heels of a spot Carr mixed for Krux Trucks and preceded work he's currently performing for HP and Sony.

One Union Recording
www.oneunionrecording.com