Hartley Peavey outside the
Temple Theatre in Meridian, MS
Meridian, MS (November 4, 2009)--Peavey Electronics Corp. recently became intimately involved in restoring the sound of the historic Hamasa Shrine Temple Theater in its hometown of Meridian. For CEO Hartley Peavey, it was more than just a professional challenge; it was personal.
Joseph Lane Peavey, the Peavey Electronics Corporation founder and CEO's grandfather, was very active in the Hamasa Shriners-his name is even engraved on the Moorish Revival theater's cornerstone. Like Hartley, J.L. Peavey was an entrepreneur and an inventor with many patents to his credit. Hartley inherited his collection of hand tools when he passed in 1955, and two years later used those tools to build the first Peavey amplifier. Hartley's music and sound products company has since earned more than 180 patents around the world for its innovations.
"My grandfather had a big influence on me and my direction in life," said Peavey. "He helped me understand that everyone has unique talents, and he gave me the guts to pursue mine. While restoring and upgrading the Temple Theater's sound system is a worthy exercise for us at Peavey Electronics, it also helps preserve something my grandfather really cherished."
The 1,550-seat Temple Theater originally opened in 1928 as a movie house, but has also served as a staging center for dramatic productions and live-music performances, with artists ranging from Willie Nelson to Wilco appearing on stage. The theater is currently undergoing a full restoration, beginning by returning classic movie screenings to the marquee.
Peavey took on the task of updating the Temple's 1940s-era projection sound system, which is positioned on stage behind the movie-projection screen in a LCR (Left-Center-Right) configuration, in time for the debut showing of To Kill A Mockingbird.
When Peavey engineers brought the five towering enclosures to Peavey HQ for analysis, they discovered that over the years, the enclosures had weakened and required regluing and additional bracing on the enclosure walls. They eventually rebuilt the antiquated sound system with premium, modern Peavey components.
"These old projection speaker cabinets were built so large because amplifiers could only put out about 25 watts in those days," Peavey said. "The cabinets are designed to maximize the sound and utilize fully what little bit of output power those amps could muster."
Peavey engineers replaced the old paper voice-coil subwoofers in the two huge folded-horn enclosures with a pair of Peavey 15" Low Rider loudspeakers, each rated at 800 watts continuous power handling, with 4" voice coils and Kevlar impregnated speaker cones that provide high performance and durability. These speakers are powered with 4,000 watts from three Crest Audio power amplifiers.
Three of the five enclosures are designed to reproduce mid and high frequencies. For the mid-frequency portion, the engineers employed a pair of 15" Black Widow loudspeakers, while three MF1-X horns mounted to the tops transmit the high frequencies through Peavey's RX 22 titanium compression drivers. The horns are coated in Hammertex, a durable coating, and designed for wider dispersion and more thorough coverage than their predecessors.
"We wanted to preserve the classic movie-going experience that so many us remember from our childhood," explained Peavey. "Professional audio has come an enormous way since those days. We were able to greatly improve the sound quality, efficiency and performance using Peavey components both designed and made here in Meridian."