Meridian, MS (June 3, 2010)–Peavey has refocused its Commercial Audio Division, comprised of its MediaMatrix, Crest Audio, Architectural Acoustics brands.
The organization will be headed up by Peavey Commercial Audio general manager, Kevin Ivey, based out of Peavey Headquarters in Meridian, MS and Clive Roberts, managing director of Peavey Europe in Corby, UK. Restructuring sales and support teams in Europe, Middle East and Africa (EMEA) for this new division, Peavey intends to create an identifiable and integrated group of pro audio brands with its own dedicated support staff and a clear development roadmap for the future.
The new organization was presented to EMEA distributors at a two-day distributor meeting that was recently held in Italy. Attendees met the new team and participated in a number of workshops focused specifically on the Commercial Audio Division and its pipeline of new products.
“The distributors’ meeting was a great opportunity to spend one-on-one time with our team that faces the customers, and they all demonstrated real excitement and commitment to our new direction,” observed Kevin Ivey. “These changes will make it a reality that whatever you can conceive, you can create with Peavey Commercial Audio products. The new organizational structure will allow us to focus on an evolving marketplace, and to make certain that our three brands (MediaMatrix, Architectural Acoustics and Crest Audio) effectively complement each other from both technical and marketing perspectives and keep us forward thinking.”