United Kingdom (December 20, 2007)–British soliders in Iraq recently held a fundraiser, forming a makeshift band–the Basra City Rollers–for the event, and turned to Peavey for a little assistance. The Rollers were five lads from 158 Provost Company Military Police who staged a gig in Iraq to raise over £1000 for Help For Heroes charity campaign organized by UK tabloid, The Sun.
When the band approached Peavey to ask if it would be willing to donate some equipment to help out (as they didn’t have so much as a single guitar string between them), the company responded.
Peavey supplied a Delta Blues 210 guitar amplifier from its Classic Series of guitar amplifiers; a Max bass amplifier from the Max range; four PVi 100 microphones; and a number of guitar accessories such as leads and stands. The bandmembers, who had never played together before, had three days to rehearse and get used to each other and their new gear before they faced their eager public.
According to a military spokesman, the gig was a great success. “The concert went down really well with all the guys. They even insisted on two encores,” he said. The money raised by the gig added to the £1,187,132 raised in the Help for Heroes campaign to build a rehabilitation center in Surrey.
Peavey’s Andy Rust said that the company had been glad to help. “It’s the least we can do, really, and if the soldiers enjoyed the gig, then so much the better.”