(l-r) Peter Filleul, APRS exec. director;
Tom Allom, PenteoSurround sr. Euro rep.;
Gil Limor, APRS director; Dave Harries,
APRS director.London, UK (July 23, 2010)--Mark Knopfler's British Grove Studios recently hosted a demonstration of the PenteoSurround 3D Audio process for the APRS trade association.
In attendance were members from the UK film, TV and music community interested in learning more about converting stereo to 5.1 for future soundtracks in numerous delivery formats.
APRS (Association of Professional Recording Services) director Dave Harries commented, "We're very pleased with the turnout and the response from the industry. I've been an advocate from the moment I first heard it." APRS executive director Peter Filleul added, "We're proud to sponsor events such as this which benefit our membership with news of significant advances in professional audio technology."
The PenteoSurround 3D Audio process was first used in Warner Brothers' film, Watchmen, followed by The Book of Eli and the Academy Award-winning Inglourious Basterds.
"It was a great honor for us to receive such enthusiasm for PenteoSurround by the APRS and so many music pros," commented Tom Allom, PenteoSurround's senior European representative. "Studio manager David Stewart was most gracious in contributing to such a successful debut for our promising technology."
Demonstrations of film and TV with 5.1 audio converted from standard stereo took place throughout the evening, with 52-inch high-resolution display and surround sound. Attendees at the event also brought their favorite CDs for on-the-spot conversion to 5.1 audio.
"It all started when we first did a demo for Dave Harries, who built Mark's studio," explained Allom, who has produced such artists as Judas Priest, Def Leppard, Loverboy, Annie Lennox and Dave Stewart. "An APRS director and former manager of AIR Studios, Dave has been a mainstay of the British recording scene for nearly four decades. He loved the Penteo demo and suggested we should hold this event to let the UK hear for themselves. Word of mouth has been most gratifying and we have already garnered considerable support."