New York City & Ontario, Canada (December 2, 2005)–Almost 84 percent of radio broadcasters in the U.S. prefer to receive music digitally, and broadcast quality is the most important issue when receiving new music. These key findings come from the nationwide 2005 Digital Music Poll online survey of over 450 U.S. radio broadcasters commissioned by Billboard Radio Monitor and Musicrypt, Inc.
The online poll, undertaken in September, reveals that a majority of the radio industry is already using some form of digital music distribution and continuing to adapt and request more secure, easier and quicker ways to receive music. The survey also showed that 70 percent of respondents chose broadcast quality when asked to rank the most important benefit when receiving music to distribute. File format and easy access were ranked equally important coming in second and third, followed by time sensitivity and security.
Key findings included that 79 percent of respondents currently receive music digitally, almost 84 percent would prefer to receive music digitally if digital music distribution services were available to them consistently, and 69 percent receive new hit songs from record labels before they are released. Almost 25 percent must wait longer to receive newly released music from record labels on CD. Receiving music digitally, if it is more secure, easier to access and manage, is preferred by almost 80 percent of respondents versus receiving CDs.
Only 10 percent of respondents strongly agreed that record labels are adapting to a new delivery model for music distribution and 59 percent somewhat agreed. The other 30 percent polled do not feel record labels are keeping up with the market needs and demands for delivering music digitally.
Almost 70 percent said that they had received digital files from Musicrypt’s Digital Media Distribution System (DMDS), 26 percent said that they had received files from Promo Only MPE, and 4 percent were from other sources.
Billboard Radio Monitor