POP Sound Joins T Mobile in Battling High Cell Phone Bills

Santa Monica, CA (January 6, 2005)--POP Sound engineer Mitch Dorf performed the audio mix for a pair of new T Mobile spots featuring consumers who would brave anything, even death, to avoid high cell phone charges.
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Santa Monica, CA (January 6, 2005)--POP Sound engineer Mitch Dorf performed the audio mix for a pair of new T Mobile spots featuring consumers who would brave anything, even death, to avoid high cell phone charges.

Conceived by Publicis in the West, one spot features three guys whose car has become wedged beneath the rear end of a semi and is being pulled along a desert highway. Dorf helped to add drama to the spot's absurd story through the careful way he assembled the audio tracks. Combining sound design provided by music house Elias Associates with additional elements supplied by FilmCore editor Paul Norling, Dorf put together an audio portrait of the car's hair-raising ride.

"The agency wanted it to be big, bold, huge," Dorf said. "A convertible being dragged down a highway is not the kind of sound you record every day-it took some imagination. Once we came up with the right combination of screeching tires and twisting metal, we played with it to match the changing perspectives of the visuals, slowing it down or changing the pitch as we move from outside the car to inside the car to a close up of the axel as it explodes."

Sound also plays an important storytelling role in the second spot. It concerns a man who has taken his dog to the vet because it has swallowed his phone. In this instance, Dorf was given the curious task of making the sounds of the cell phone appear to emanate from inside a bulldog.

"In the key scene, we're listening through a stethoscope and we can hear a recorded message from a voicemail system with music behind it as well as the dog's heartbeat," he recalled. "Creating the feeling that it's all happening inside the animal was the trick."

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