Santa Monica, CA (April 7, 2006)–POP Sound’s Mitch Dorf helped to create high drama from some very tiny holes in preparing a 5.1 mix for a new HD and standard def spot for Tylenol.
Sound design, music and voiceover are beautifully woven together in Holes, which promotes the advanced design of Tylenol Rapid Release Gels. A computer-animated product demonstration shows particles escaping through the “laser drilled design” holes in the Tylenol capsule.
Dorf’s challenge in mixing the spot was to use sound to heighten the “drama” in the dramatization and bring it to life. “We wanted the sound to emanate from inside the capsule and burst out,” recalled Dorf. “Sonically, we needed to communicate that the medicine was leaving the confined space of the capsule and rapidly dispersing.”
The music and sound design, created by Musikvergnuegen and Machinehead respectively, were big, bold and imaginatively executed, and provided Dorf with superb material to work with. Weaving them together to create just the right “burst,” said Dorf, “was a matter of space and placement, and using the right EQ, balance and reverb. As a result, we were able to make a small space appear to be a much larger space.”