POP Sound Sheds Light on Upgrades

Santa Monica, CA (August 13, 2009)--POP Sound recently upgraded and remodeled two rooms to capitalize on the growing demand for multichannel mixing for television spots.
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Santa Monica, CA (August 13, 2009)--POP Sound recently upgraded and remodeled two rooms to capitalize on the growing demand for multichannel mixing for television spots.

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Both rooms now feature latest generation Digidesign ICON mixing consoles and Pro Tools. The two rooms have also undergone complete physical and aesthetic remodels, resulting in more spacious, relaxed mixing environments. With the new upgrades, all of the company's mixing studios are standardized on the Pro Tools platform.

"ProTools improves our network flow with sound designers and others who bring sound elements to us," said POP Sound technical director Steve Thompson. "Because the system is software-based, it also provides an easier upgrade path and greater flexibility to change the configuration of the room."

POP Sound's internal engineering staff, led by chief engineer Nicholas Garside, handled design work for the studios. "These were two very successful, very popular rooms, but after 14 years, we decided it was time to tear them down and start over--with new equipment and new ideas," Garside said. "We used top-of-the-line equipment and created two great-sounding multichannel rooms." Other POP Sound engineers involved in the redesign include Karl Sandin, Eric Beam and Sam Lipman.

Both rooms have been completely remodeled and enlarged. "We've expanded both rooms to incorporate adjacent decks as client space," Garside observed. "These are penthouse studios--they have lots of natural light and are the antithesis of the cave-like dwelling that characterizes many mixes studios. Clients can walk out of either studio directly onto a deck to enjoy the view of Santa Monica."

The two identically configured studios feature Digidesign ICON D Control 32-fader consoles with Pro Tools|HD5 Accel. Plug-ins from Digidesign, Waves and TC Electronic are employed for dynamics, equalization, reverb, pitch correction, spatial imaging and up-conversion from stereo to 5.1. Each room also has an auxiliary Pro Tools|HD2 Accel system available.

POP Sound
www.popsound.com