Santa Monica, CA (November 11, 2003)–POP Sound managing director William Feil has unveiled the company’s major expansion, including two new studios, leading-edge technology purchases, and an overall technological upgrade for the company. The expansion brings the award-winning audio post-production company’s total to 12 mixing studios for its commercial, television and home theater departments.
“Everyone here at POP Sound is excited to introduce our expansion to our commercial and home theater clients this fall,” explains Feil. “The expansion took one year to complete, and includes two new studios, as well as a significant overall upgrade to the facility’s infrastructure. We have integrated all of the hard-earned knowledge and experience we have developed into this expansion. Our mixing talent has a vast array of creative tools available to them, and we are very pleased to see our clients and their projects already reaping the benefits.”
Designed by the original POP Sound architectural firm, Boto Design of Santa Monica, the two new studios (Studios K and M) will be dedicated to multiple award-winning commercial mixers Peter Rincon and Mitch Dorf (named the West Coast Mixer of the Year by AMP/Association of Music Producers). The expansion also offers the new studios and extensive new resources to the home theater department headed by legendary mixer Ted Hall.
The POP Sound expansion includes the purchase of AMS Neve’s Logic MMC consoles for each of the two new rooms, along with AMS Neve AudioFile-SC editors equipped with Starnet networking to connect them with the rest of the facility. The new studios feature Quested Q210 loudspeakers (in a 6.1-channel theatrical configuration), TC Electronic M6000 multi-effects processors, Pro Tools HD workstations, and a 12-foot 16X9 video projection system using high-definition DLP projectors.