Hollywood, CA (March 11, 2008)--The Hollywood Post Alliance's 14th Annual HPA Technology Retreat drew a sold-out crowd to Rancho Mirage, CA for an in-depth and "sales free" survey of the future of entertainment media production.
This year's event was the most successful ever, featuring panel discussions and product presentations covering a vast expanse of topics. One theme that was a focus of special attention was the industry's rapid shift to data-centric modes of production and fully digital infrastructures, and the effects those changes are having on broadcasters, post production houses and technology developers.
By curtailing sales and marketing hype and focusing solely on a frank and fluid exchange of information, the HPA Technology Retreat has become a favored event of the industry's technology elite. "Participants are exposed to new ideas and to people with whom they might normally not come into contact," says HPA president Leon Silverman. "That stimulates discussion and the formation of new relationships that, in turn, can lead to further innovations to benefit our industry."
Engineer, historian and author Mark Schubin served as moderator of the retreat and also hosted the Technology Year-in-Review. Other highlights included Charles Poynton's insights into color science, a tutorial on LCD technology by eCinema Systems' Martin Euredijian, an audio summit hosted by the Advanced Television Systems Committee (ATSC), and a presentation by the Academy of Motion Picture Arts & Sciences on its proposed Image Interchange Framework.
Participants were effusive in their praise for the retreat and many compared it favorably to other industry events. "People often go to NAB to be well informed," notes MTI Film director of sales and marketing, Chris Gregory. "But when you come to HPA, you realize this is where the 'experts' come to be better informed and to learn what they are going to say at NAB."
The Hollywood Post Alliance