Primera Lowers Pricing on Water-Resistant Media

Plymouth, MN (January 2, 2006)--Primera Technology has lowered the pricing on its TuffCoat with WaterShield surface media. As the world's first water-resistant and smear-resistant inkjet-printable media with a glossy, photo-quality surface, TuffCoat with WaterShield has been reduced by 21 percent for CD-Rs and 13 percent for DVD-Rs.
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Plymouth, MN (January 2, 2006)--Primera Technology has lowered the pricing on its TuffCoat with WaterShield surface media. As the world's first water-resistant and smear-resistant inkjet-printable media with a glossy, photo-quality surface, TuffCoat with WaterShield has been reduced by 21 percent for CD-Rs and 13 percent for DVD-Rs.

"TuffCoat with WaterShield surface media is a revolutionary product in our industry," said Mark D. Strobel, Primera's vice president of sales and marketing. "Not only are printed images highly water-resistant--in fact, virtually waterproof--but the white, glossy surface produces the best-looking and highest-resolution images possible with any direct-to-disc printing technology. There's simply nothing else like it. Now, we're reducing prices to make it more affordable for everyone."

TuffCoat with WaterShield CD-R media is now priced at $34.95 (MSRP), a savings of 21 percent per 50-disc spindle. TuffCoat with WaterShield DVD-R media is now priced at $42.95 (MSRP), a savings of 13 percent per 50-disc spindle.

All of Primera's inkjet-based, disc-duplication and printing equipment supports TuffCoat with WaterShield media, including the Bravo SE, Bravo II, BravoPro and Bravo XR-Series disc publishers as well as the Signature series inkjet CD/DVD printers.

TuffCoat with WaterShield surface is available now at www.primerastore.com as well as through Primera's authorized resellers and authorized distributors in over 80 countries.

Primera Technology
www.primera.com