New York (January 28, 2011)–Prism Media Products will take on US distribution for its sister companies PMC Speakers and Prism Sound.
The companies expect the new arrangement to provide customers with better access to sales and support across the country, while the consolidation of US resources such as sales and technical support staff and marketing costs is expected to help both brands.
The newly-expanded and combined operation will be jointly led by VP Sales Maurice Patist and VP Operations Janice Norton. PMPI will retain the staff and facilities of both PMC’s Irvine office and PMPI in New Jersey, handling all importation, service, sales and marketing for both brands.
Graham Boswell, sales and marketing director for Prism Sound group, says: “There is an obvious synergy between the Prism Sound and PMC product lines, as well as a substantial overlap of customers. This new arrangement will enable the combined team to provide a better service to customers for both brands and will allow rationalization of marketing costs and strengthen sales teams within this important territory.”
Miles Roberts, Managing Director of PMC, adds: “Combining the expertise of both groups to strengthen our approach to the US market was a natural progression from our recent sales and marketing collaborations with the Prism Sound group. PMC’s long established USA operation allows PMPI to access its group of custom Installation and Consumer Hifi outlets, while the PMPI group takes the PMC product line to a significantly wider client base. The new USA operation will enable us to significantly increase the brand recognition in the USA of both PMC and Prism Sound.”
The relationship between Prism Sound and PMC has been close for a number of years, with both companies cooperating on ventures such as Prism Sound’s Mic To Monitor tours, sponsorship of The Recording Academy Producers & Engineers Wing’s 2010 Grammy Week event and the UK Music Producers Guild Awards.