Cambridge, UK (April 3, 2008)–Prism Sound, manufacturer of interfaces and converters for the recording and broadcast markets, has acquired the business and intellectual property rights of SADiE, formerly owned by Studio Audio and Video Ltd.
The SADiE brand name will be retained but now as part of the Prism Sound business.
The acquisition marks a new chapter in the histories of both businesses. The SADiE brand has long been a part of the pro audio and broadcast industries due to its PC-based digital audio workstation products. Prism Sound is best known for its A/D and D/A converters for mastering, tracking and post production.
Prism Sound directors Graham Boswell and Ian Dennis negotiated the deal after learning that SADiE Studio Audio & Video Ltd. had gone into administration in February.
“Along with many people in the industry, we were very saddened to hear that SADiE had run into problems,” says Graham Boswell. “The company’s reputation for innovation and creativity is truly remarkable and its digital audio workstations are rightly considered to be the best in the world. SADiE has always insisted on the highest standards of engineering and this is reflected in the quality of its product range and the tremendous loyalty of its customers.
“Prism Sound is financially secure and in an ideal position to take on the SADiE brand,” Boswell adds. “By combining two complementary product ranges with overlapping customer bases, we are confident that we can create a formidable and highly competitive business for the future.”
According to the manufacturer, Prism Sound’s initial aim is to place the existing SADiE product range on a secure business and financial footing. Existing customers will have full access to product support as before using the same telephone number (+44 1353 648888) and email address (email@example.com) as previously. New orders are once again being accepted by Prism Sound’s sales offices in New Jersey and Cambridge, UK. Deliveries will resume almost immediately, although availability of certain products may be limited initially as a result of reduced stock levels during the period of administration.
Prism Sound CTO, Ian Dennis, says, “SADiE products will benefit from joint marketing initiatives and we will also be looking at ways in which SADiE and Prism Sound products can be packaged into attractive bundles. Looking further into the future, we have the financial and engineering resources to aggressively develop new products and ensure that they are effectively promoted to broadcast and pro audio customers. We will be consulting with SADiE users to develop new product strategies and to identify ways in which the existing range can be enhanced and made more accessible to a wider market. We will be keen to combine the Prism Sound ‘sound’ with the supreme reliability and ease of use of the SADiE editing and production software.”
Prism Sound’s acquisition has been welcomed by Joe Bull, founder and managing director of SADiE’s former owner, Studio Audio & Video Limited. “It was a very sad day when Studio Audio & Video Limited had to be put into administration,” says Bull, “but I’m delighted that Prism Sound has stepped forward to continue supporting the brand and the customers. Prism Sound and SADiE have very similar philosophies–creating the very best products for their customers–and I am sure that under Graham and Ian’s stewardship the SADiE brand can thrive once again. I wish them and our customers every success for the future.”
Over the next few months, Prism Sound will identify a new location that will allow it to combine both businesses in one premises. During this transitional period, the Prism Sound team will operate from SADiE’s old headquarters in Stretham, Cambridge as well as the current HQ at Cowley Road. However, all enquiries relating to SADiE products should be directed to Prism Sound’s head office at William James House, Cowley Road, Cambridge, UK, at +44 1223 424 988 or firstname.lastname@example.org.