Reading, UK (April 15, 2009)--Following extensive market research that reportedly identified excellent customer recognition and regard for both brands, Pro-Bel and Snell & Wilcox, which recently merged, will name the new company Snell.
The research concluded that the name Snell was particularly strong and would best reflect the values of the new company.
"It's rare to have the opportunity to create a new company and a new brand that is based on the foundation of two such highly respected industry leaders," said Simon Derry, CEO of Snell. "We chose the name Snell for our new company because it builds on the strong heritage of innovation, trust and customer respect that both Pro-Bel and Snell & Wilcox have enjoyed as stand-alone companies. At the same time the Snell name, and new branding position for the company, introduces the ambitious, passionate and customer-focused agenda that will define our activities in the future."
"Our mission is to build one of the great companies in the multi-screen world," said Graham Pitman, deputy chairman of Snell. "In creating the Snell brand, our primary objective was to bring to the new company all the positive attributes of both Pro-Bel and Snell & Wilcox, while at the same time creating a brand that conveys the excitement and dynamism of our new company and the markets that it serves. The Snell brand does exactly this."