Production Engineering Panel at ASCAP Expo Sponsored by Intel Microsoft and Cakewalk

Los Angeles, CA (April 12, 2007)--At the upcoming ASCAP I Create Music Expo, a panel of Grammy-winning producers, engineers and arrangers will do critical listening of submitted demo songs. The panel will consist of a brief discussion about the importance of audio quality, followed by a critical listening session where the sonic production characteristics of selected demo songs will be critiqued with suggestions made for improvements. The session will conclude with a Q&A session with the panelists, which include Allen Sides, Terry Howard, Michael Boddicker, Nathaniel Kunkel, and Benjamin Wright.
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Los Angeles, CA (April 12, 2007)--At the upcoming ASCAP I Create Music Expo, a panel of Grammy-winning producers, engineers and arrangers will do critical listening of submitted demo songs. The panel will consist of a brief discussion about the importance of audio quality, followed by a critical listening session where the sonic production characteristics of selected demo songs will be critiqued with suggestions made for improvements. The session will conclude with a Q&A session with the panelists, which include Allen Sides, Terry Howard, Michael Boddicker, Nathaniel Kunkel, and Benjamin Wright.

Producer/engineer Allen Sides (Mary J. Blige, Gwen Stefani, Eric Clapton, Green Day) has recorded over 400 albums and is the recipient of two Grammy Awards and six nominations; Michael Boddicker (Barry Manilow, Michael Jackson, Celine Dion, Chicago) is a Grammy-winning composer/producer and played synth on many pop, R & B and jazz LPs; Terry Howard (Ray Charles, Barbara Streisand, Fleetwood Mac) was Ray Charles' in-house engineer and producer for over 15 years, including on his last album, the Grammy-winning Genius Loves Company; Nathaniel Kunkel (John Mayer, Sting, Billy Joel, Maroon 5) is an Emmy, Grammy, and Surround Music Award-winning producer/engineer; and Benjamin Wright (Michael Jackson, OutKast, Temptations, Jamiroquai) is a producer, engineer, arranger, and songwriter with a long career of hit recordings.

The ASCAP I Create Music Expo is taking place at the Renaissance Hollywood Hotel, from April 19-21, and is open to the public. Register at www.ascap.com/eventsawards/events/expo/registration.html. Check out some of the other panels, demos and discussions taking place in the Runyon Room at the Renaissance over this three-day event:

APRIL 19
11:45 - Everything You Need to Know About Music Production on Vista
Microsoft's new operating system was built from the ground up to provide some serious benefits to recording musicians. Come to this exhibitor session to learn everything you need to know about adopting this emerging creative platform and the benefits it provides when working with native Vista applications such as Cakewalk's Sonar 6.2.

4:15 - Live Demo Production Session with Norman Matthew
You've heard that Sonar is one of the fastest and easiest ways to get great results when creating music, but just how fast is it? Come to this exhibitor session and find out, as producer and artist Norman Mathews of the band Lylah produces a demo song from scratch with Sonar. Learn about recording, applying effects, building backing tracks with loops and virtual instruments and more.

APRIL 20

11: 45 - Getting the most out of Virtual Instruments
Come to this exhibitor session to learn all about integrating virtual instruments into your recording environment (either Mac or PC), and how between the two of them you can get virtually any sound you need. Special attention will be paid to the exclusive features in these instruments that can be used to get truly unique, yet playable sounds for your productions. The exhibitor session will also focus on the benefits of using Sonar 6.2 as your instrument host, for VIs such as Cakewalk's Rapture & Dimension Pro.

4:15 - Benefits of Multicore Processing for Musicians with Rory Kaplan
Today's latest multi-core processors provide a huge performance leap for music production. Join producer Rory Kaplan (Queen, Sheryl Crow, Graham Nash) to learn how combining a technology leading digital audio workstation like Sonar 6.2 with the latest Intel processors will take your productions to the next level by providing capabilities for more tracks, more simultaneous effects, and more virtual instruments enabling you to things you've only dreamed of in your personal studio. The discussion will also cover the advantages of 64-bit computing and the significant benefits it provides to music production.

APRIL 21

11:45 - One-on-One with Allen Sides
Engineer/producer Allen Sides, recipient of two Grammy Awards and six nominations, recently had a history-making recording session with Mary J. Blige that featured her performing with a full orchestra and choir. In this session he recorded 48 tracks simultaneously at 24-bit/192 kHz using one Intel-based PC running Cakewalk Sonar 6.2. In this exhibitor session, Allen will be interviewed by a member of the press, and you will be able to listen in as he describes the recording session in detail.

4:15 - Film Composition Secrets with Shawn K. Clement
Shawn K. Clement, recipient of ASCAP's Most Played Underscore award is one of the most prolific film, TV and video game composers in the ASCAP roster. Come to this exhibitor session to gain insights into his creative process and learn how he uses SONAR for scoring and audio production.

I Create Music Expo
www.ascap.com/expo