Stockholm, Sweden (May 9, 2006)–Propellerhead Software has appointed Robert Pointer to director of U.S. Markets. Pointer will serve as the company’s cultural ambassador to the U.S., helping to raise image awareness for the Propellerhead brand.
Robert PointerPointer is also charged with overseeing public and artist relations, corporate relations, and coordinating marketing activities with Propellerhead’s U.S. distributor, Line 6.
Pointer brings with him 14 years of senior client services and management experience, specializing in interactive media services for such companies as Napster (Program Manager, Retail & Operations), Toyota (Consultant, Business & Technology), and Sony Pictures Entertainment (Manager, Global Intranet Group). Most recently, he founded and was Managing Owner of Robert Pointer Media, creating sponsorship events for companies (Microsoft, Napster) needing to market to electronic music demographics. Additionally, Pointer brings extensive experience as a working DJ and producer (Robtronik), co-hosts a weekly radio program with the Crystal Method on Indie 103.1 FM in Los Angeles, and founded Socal-Breaks.com, an online community dedicated to breakbeat, electro, and techno music. He holds a Bachelor of Arts from California State University.
“I’ve been a fan of Propellerheads and a user of Reason for years,” stated Pointer, “so it is very exciting to join a company that brings real value, dependability and innovation to artists around the world. I’m excited to apply my experience in retail operations, event and product marketing, to help grow marketing and artist relationship opportunities.”
“I am very happy to have Robert onboard with Propellerhead,” said company founder and CEO, Ernst Nathorst-Böös “He brings experience to the company that we don’t have, most notably in the areas of computer retail and events. He has a great understanding of the space Propellerhead and our products live in, but this is also balanced by his experience from other businesses, which is something I think we will benefit greatly from.”