Propellerheads Names Bassermann Dir NA Markets

Stockholm, Sweden (February 6, 2008)--Propellerhead Software has appointed Gerry Bassermann as director of North American markets. In this position, Bassermann will serve as the Propellerhead cultural ambassador to the U.S. and Canada, helping to spread the brand, image and goodwill in the territory, as well as act as a hub for all North American sales and marketing activity, driving PR, artist relations, branding, corporate relations and other marketing activities with close coordination with the U.S. distributor, Line 6, and Canadian distributor, Music Marketing.
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Gerry Bassermann.Stockholm, Sweden (February 6, 2008)--Propellerhead Software has appointed Gerry Bassermann as director of North American markets. In this position, Bassermann will serve as the Propellerhead cultural ambassador to the U.S. and Canada, helping to spread the brand, image and goodwill in the territory, as well as act as a hub for all North American sales and marketing activity, driving PR, artist relations, branding, corporate relations and other marketing activities with close coordination with the U.S. distributor, Line 6, and Canadian distributor, Music Marketing.

Bassermann is an industry veteran, musician, composer and sampling pioneer who has worked as product specialist for many pro audio companies including E-mu, Opcode, Digidesign, Antares, Mackie and Zoom. He is the owner/operator of OpusNine, a music and sound design studio in the San Francisco Bay area, producing music and soundtracks for video, internet and multimedia projects, and designs products and sounds for many electronic music companies. He's authored articles for numerous pro audio trade magazines, and has taught electronic music at the University of California Santa Cruz for the past 12 years.

"We are extremely pleased to have Gerry onboard," says company founder and CEO, Ernst Nathorst-Böös. "He brings a wealth of experience to the company in many areas. As a musician, composer, educator, audio veteran and industry product specialist, he has a great understanding of Propellerhead and our North American markets."

Propellerhead Software
www.propellerheads.se