Lancaster, PA (August 25, 2009)–QOOK TV has implemented Linear Acoustic to correct loudness during its live and video-on-demand broadcasting services to South Korean audiences.
QOOK TV, formerly MegaTV, an HD IPTV service provided by Korea Telecom, is South Korea’s main telecom operator. QOOK TV is using two Linear Acoustic AERO.air 10-channel transmission loudness managers with Dolby Digital (AC-3) encoding and a LAMBDA professional digital audio and metadata monitor with Dolby E/AC-3 decoding.
Because the IPTV provider works with content from a variety of media sources and stations, it must manage loudness differences from program to program. In 2008, QOOK TV turned to Mediacube, a professional audio equipment supplier, integrator and consulting company located in Seoul, for a solution that would ensure an even loudness and dynamic range across its entire program offering, while also managing Dolby metadata.
“Like many broadcasters today, QOOK TV was struggling with loudness issues, a problem that was compounded by the varying sources for its VOD content,” says Jae Kim, CEO of Mediacube. “After testing several solutions, the company decided upon the Linear Acoustic AERO.air and LAMBDA with the Dolby encoding and decoding options, which not only resolve loudness issues, but manage metadata as well. The equipment went live in November 2008, and since then, the loudness levels have been consistent across QOOK TV’s programs.”
“As the broadcasting world has been transitioning to digital television, the focus has primarily been on technologies for video conversion, but inconsistent DTV audio loudness is quickly becoming the leading complaint of viewers,” says Christina Carroll, vice president of sales and marketing for Linear Acoustic. “Our AERO.air and LAMBDA solutions can easily solve any loudness problem while including all of the necessary elements for metadata management and Dolby Digital encoding and decoding. We are proud to support MegaTV and others with our technology as they strive to provide a quality listening experience for their viewers.”