New York (May 9, 2007)--Evan MacKenzie has been named as QSC's new Director of Marketing Communications. MacKenzie comes to QSC with over a decade's worth of experience in developing targeted marketing campaigns for clients, including DIRECTV, Activision, GoTV Networks, Phoenix Pictures, Mainline Releasing, JBL Professional, Breath Assure, Jamdat Mobile, World Sports Exchange, Samick Music, PCC Network Solutions, and Marfred Industries.
Evan MacKenzie "Throughout his career, Evan has brought a level of original thinking and expertise to the process of branding and promoting everything from entertainment and consumer products to musical instruments and pro audio gear," Tschetter commented while officially introducing MacKenzie at QSC's corporate headquarters. "With his addition to our marcom team, we now effectively have talent and skill in-house rivaling that traditionally found only in big agencies."
In his new capacity, MacKenzie will oversee and manage all facets of QSC's marketing communications, including those developed for print and online advertising, public relations, special promotions, and trade shows and other industry events.
"It's great to be joining QSC at one of the most exciting times in its history," MacKenzie said. "Being chosen to give identity and voice to this company's future is something I find both creatively challenging and rewarding. QSC develops its product lines in tandem with each other, therefore you have speakers, amplifiers and digital networking offerings that literally grow up together. Given this reality, it makes sense to have an in-house advertising agency model that can do the same thing-be intimately involved with the process all the way as products develop from an idea into becoming a full line."
"This operating model is what excites me the most," he added. "We have very experienced and professional marketing talent under our own roof that can consistently deliver innovative brand strategies, and I plan to put it to full use."
QSC Audio Products, Inc