Richmond, VA (March 11, 2004)–RainMaker Studios’ sound designer/mixer Jeff McManus recently completed sound design and final mix for a compelling new campaign for NASCAR via The Martin Agency that launches the Nextel Cup. The campaign, titled “Timeless,” honors the rich history of NASCAR and applauds the contemporary heroes of the sport by uniting archival and current footage.
In each commercial, racers from many generations are united in scenes from pre-race to the heart-pumping action of the track. Like the visuals, the soundtrack mixes historic radio play-by-plays, as well as old and new car and crowd sounds, with Boston’s hit “Long Time.” Additionally, McManus added created synthetic sounds to boost the feel of being at the center of the action. The spots were mixed with Digidesign Pro Tools and an ATC 5.1 speaker system.
“The layering of sound and visuals are key to the spots and are equally important to capturing the excitement and history of the sport and RainMaker did a great job in creating a richly-layered soundtrack,” said Martin Agency creative director Cliff Sorah. “We set out to produce a campaign that would please everyone involved with this sport–representing both a 50-year span and the thrill of this season leading to the Nextel Cup.”
“People go to NASCAR races to be at the heart of the high-energy experience–of which sound plays a major part–so we had to create an audio track that would resonate with the fans,” commented McManus. “We did extensive research so that our elements would be authentic, adding layer upon layer of sound to develop a complex sound to complement the visuals. Then we mixed the spots in 5.1 surround to place the viewer at the fantasy race.”