Rat-Avid-Rock-Coachella

New York (May 6, 2011)—This year’s Coachella Valley Music and Arts Festival found Rat Sound providing audio for a slew of big names and using a plethora of Avid Venue Profile consoles in the process.
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New York (May 6, 2011)—This year’s Coachella Valley Music and Arts Festival found Rat Sound providing audio for a slew of big names and using a plethora of Avid Venue Profile consoles in the process.

Since kicking off in 1999, Coachella has become one of North America’s more high-profile festivals, drawing more than 200,000 concertgoers over three days. This year’s festival was no exception. From April 15–17, the Empire Polo Field in Indio, CA, offered up a diverse mix of indie-rock, pop, and hip-hop acts, with headliners that included Kings of Leon, Kanye West, Arcade Fire, Big Audio Dynamite, Mumford & Sons, Lauryn Hill, PJ Harvey, and Duran Duran.

Audio for the festival was handled by Oxnard, CA-based Rat Sound Systems, which, together with Hi-Tech Audio of South San Francisco, provided 14 Avid Venue Profile systems to cover FOH and monitor positions for the main stages and smaller tent stages. Of the 156 acts appearing at Coachella, only a small fraction chose to bring their own consoles.

“Our reputation rides on providing the clients with what they want,” says Rat. “The majority of the performers at the festival specified the Venue Profile on their riders, and several acts were bringing in their own Profiles, so it made perfect sense to specify them at the festival. Dependability was also a factor, with systems running 12 to 14 hours a day for three days, in temperatures hovering around 100 degrees.”

Hi-Tech Audio’s Louis Adamo noted that integrated Pro Tools|HD recording was put to use at each of the five main FOH positions. “Veteran FOH engineers Greg Price, Brad Madix, and I designed purpose-built Pro Tools HD 9 touring rigs, and were able to demonstrate to engineers how easy it was to set up sessions in a matter of seconds with the new Venue Link feature.”

“Overall the festival was a tremendous success,” Rat concluded. “From Coachella management to engineers and technical staff, everyone was extremely pleased with how everything performed. Even though we are on year 11, we never take a gig for granted, and we are hoping we get the honor of being asked back again next year.”

Rat Sound
www.ratsound.com

Avid
www.avid.com