Frederick, MD (February 8, 2007)–RCI Custom Products has appointed industry veteran Bud Waters as vice president of sales. He comes to RCI with more than 30 years experience in the audio/video industry. Most recently, the vice president of sales with HOME, Waters has held the position of VP of sales with Atlas/Soundolier, and prior to that worked in systems integration.
A member on several industry committees including the Manufacturers Council and IAB with the NSCA, Waters is also currently the IBMA manufacturers liaison.
“The missing element within our organization has been full-time dedication to our national sales effort,” said Doug Macuch, president of RCI Custom. “Filling that void with Bud Waters is both an event and an incredible opportunity. His experience and tenure within our industry positions our sales team for success. Bud comes to us with a mandate to direct his full and immediate attention to our outside sales force, our marketing effort and our future sales strategy. We couldn’t be any more optimistic about our prospects for success.”
Waters commented, “I see this opportunity to grow an industry staple such as RCI Custom as one that should be both fun and exciting. The product line offers opportunities to many businesses in multiple markets. The aggressive sales plan, product offering and craftsmanship of the product should guarantee our success.”
RCI Custom Products