London, UK (March 24, 2005)–Record companies are on the road to recovery from decreasing CD sales with the help of a new “di” music format provided by London digital music company Digimpro. Roots Manuva’s new track, “Too Cold” (released on Big Dada on March 22) comes with the new di music player that gives fans the ability to edit and personalize tracks using alternative, original material that is also included with the single, and resave them as MP3 files.
The scope of the alternative materials is unlimited, with Roots Manuva providing a number of alternative vocals, guitar, drums and bass tracks. Far beyond traditional remix software, di also allows for real time and randomly generated remixes using these alternative tracks. Available for both download and CD sales, the di player can produce almost infinite variations, works on all PCs and can be transferred to digital music players.
Will Ashon, owner of Big Dada, said, “I think that with the general decline of singles sales and in particular, the failure of CD singles to really capture the imagination of music buyers, the Digimpro player and file format genuinely offers something more to the fan base of an artist like Roots Manuva.”
Rupert Evans, managing director of Digimpro, the developer and owner of di, said the idea came from the need for a new kind of format that was for all artists and music fans. “The computer age has given us the ability to listen to music in exciting and sophisticated new ways. So far this potential has been largely untapped, but the di format brings these new possibilities to life in a really simple way for artists and fans alike,” Evans said.