Washington, D.C. (July 2, 2004)–The Recording Industry Association of America (RIAA) has announced the expansion of its successful Gold and Platinum award program to digital downloads sold by legitimate online music services.
Under the digital download program, certified sales of 100,000 singles would earn a Gold award, while 200,000 downloaded singles would garner a Platinum award. Multi-platinum awards would start at 400,000 and increase in increments of 200,000 thereafter. Only downloads from a legitimate online music service with licensed content from the record companies will be recognized.
“This is a gratifying milestone in the evolution of legitimate digital music services,” said Mitch Bainwol, Chairman and CEO of the RIAA. “The fact that the marketplace has already advanced this far, and artists have attained this level of success, speaks volumes. It is a reflection of the commitment of the entire music community to consumer-friendly legitimate digital services as well as fans’ appetite for high-quality music.”
The RIAA will officially launch the program with a kick-off event in late August featuring some of the artists who will receive awards for digital sales.