Chatsworth, CA (May 3, 2006)–Cerwin-Vega! and KRK are pleased to announce the appointment of Rick Richardson as Marketing Manager. Responsible for both brands, Richardson will report to Timothy Dorwart, VP Sales & Marketing.
Richardson brings 20 years of high-tech marketing experience, with previous appointments in consumer electronics at Niles Audio, which provides custom-installed home-entertainment systems and solutions, and more recently as director of marketing of ScheduALL software where he was responsible for corporate marketing to broadcast clients such as MTV, NBC Universal, Oprah, BBC, EMI records, and Technicolor. His appointment is intended to strengthen KRK and Cerwin-Vega!’s commitment to offering the ultimate in professional, home and mobile audio solutions.
“Marketing is a key element in the strategic plans we have for KRK and Cerwin-Vega!,” said Timothy Dorwart, VP Sales & Marketing for KRK and Cerwin-Vega!. “Rick has comprehensive knowledge of the industry, our products and the markets in which we operate. We’re confident that his appointment will help build on the established successes of our existing products.”
“I am truly excited to be working with the professional sales and marketing team at KRK & Cerwin-Vega!,” said Richardson. I am confident that the solid brand legacies of the companies, combined with a well-defined product roadmap, will contribute to many opportunities for growth in the future.
Richardson will be responsible for the leadership and execution of all of the marketing elements for KRK and Cerwin-Vega! including brand strategy, championing brand awareness, product development, creating and managing advertising campaigns, marketing and promotion strategies, supporting the distributor and dealer networks and identifying potential markets.