Riding The Audio Trends

Pro audio manufacturers are bullish about the state of the industry this year, and that’s reflected in the dozens of new products on display for the first time at this 117th AES Convention. As an indicator of the health of the industry that’s good news, obviously, and not just from the equipment-makers’ point of view.
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Pro audio manufacturers are bullish about the state of the industry this year, and that’s reflected in the dozens of new products on display for the first time at this 117th AES Convention. As an indicator of the health of the industry that’s good news, obviously, and not just from the equipment-makers’ point of view.

For Jesse Meli, president/CEO of post-production facilities group, the L.A. Studios, the annual AES Convention always provides an excellent opportunity to identify and research new trends. He is always in search of clever mechanisms that strengthen our collaboration with our clients.

It’s exactly those kind of attendees that manufacturers like John Gluck, sales and marketing director with U.K. console company Calrec Audio (Booth 1132), is keen to run into. Our goals are to meet current and prospective customers who may not necessarily be at NAB, or who are keen to keep up with the latest developments in audio. As a manufacturer of broadcast audio products, the AES and the NAB are our main U.S. shows, and the AES definitely attracts a different kind of visitor than NAB.

Meeting new potential clients is, of course, the goal of any exhibitor. We’re here to raise interest in and awareness of Martinsound’s standing as a leader in the audio industry, reports the company’s director of sales and marketing, Doug Osborne. Martinsound has some brand new products to show off, he reveals: We will be demonstrating our soon-to-be-released Flying Faders II upgrade for Flying Faders-equipped recording consoles, and the newest member of our Modular Studio Series, the MSS-01 direct box.

John Lancken, CEO of Australian digital audio equipment manufacturer Fairlight (Booth 1018), also has new products to exhibit. We are introducing an integrated large-format digital mixer that can be configured at a lower cost per channel than any other manufacturer’s system, he avers, adding, I am looking forward to exhibiting a new type of display technology called OLED.

The AES Convention isn’t just about cool new products, of course. Jeff Skillen, VP of DTS Entertainment (Booth 532), won’t be attending the show this year as he and his wife have a new baby in the house. But those of his colleagues who will be traveling to San Francisco from L.A. will likely attend panels, workshops, presentations, and get a larger strategic sense of what is developing in the marketplace, he says.

Skillen’s company will also be exhibiting. DTS is launching a new group of software encoders, which should generate quite a bit of interest and enthusiasm.