New York (October 9, 2008)–Under an agreement with the game’s developers, Sennheiser virtual microphones, sponsored virtual events, and virtual accessories appear in the popular videogame Rock Band 2, released last month.
“We’re thrilled to partner with Harmonix Music Systems,” said Kristy Jo Winkler, Sennheiser relations manager for the Americas and Canada. “The kids will now get the opportunity to sing into the world’s leading brand of microphones in Rock Band 2. This unique opportunity is another great example of Sennheiser’s ongoing commitment to innovation.”
After earning virtual money on tour in Rock Band 2, vocalists can go to the game’s “Rock Shop” and buy Sennheiser e 935, Sennheiser MD 431 II, Sennheiser MD 441, or Neumann KMS 105 live vocal mics–mics used in the real world by Foo Fighters, Tom Petty and the Heartbreakers, Jonas Brothers and Avril Lavigne. Players can also access descriptions of the microphones, allowing them to select the characteristics that best fit their band.
In addition to featuring microphones in Rock Band 2, Sennheiser also “sponsors” a challenge event in-game and “awards” t-shirts to players. A link to Sennheiser’s website is prominently placed on the video game’s website and Sennheiser is credited in the game.
Harmonix Music Systems