New York, NY (November 30, 2006)–Sacred Noise lent its considerable creative skills to two new and distinct interactive projects. They include the just launched FiOS site for Verizon, created by the award-winning interactive agency R/GA, New York, and the powerful cinematic theme heard at the start of audio/video streams, downloads and podcasts of the speakers at this year’s prestigious TED Conference.
“Production values on the Internet are skyrocketing because of the competition and that demands a high level of creative across the board, including music and sound design,” said Sacred Noise creative director Michael Montes. “People who work at the level of R/GA, Ted and Toy want strong creative ideas that add to the mix and make them stand out–and that’s where we excel.”
FiOS is Verizon’s fiber optic cable initiative; to illustrate exactly how FiOS will impact the lives of users, R/GA created the new content rich website to provide real world examples. Adding to the experience, the site features original music and sound design composed by Montes and the Sacred Noise team. This includes the atmospheric ambient groove that sets the tone on the site’s homepage, the sound design heard on every clickable item and the music and sound effects for the site’s very own FiOS videogames.
Every year some of the best and brightest minds in technology, entertainment and design gather in Monterey, CA, for the TED Conference. Montes was asked to create a signature theme that would be heard at the start of each stream, download and podcast presentation that would encompass the scope and cutting edge nature of presentations.
Beginning with a rhythmic progression of chimes and bells, the music builds quickly with the sound of an explosion, metaphorically signaling the explosion of ideas that is TED. From that point on the music crescendos to the beat of timpani drums and blaring horns that recalls the work of composer Bernard Herrmann.