Quincy, IL (July 17, 2006)–Broadcast Electronics (BE) reports that orders for its Messagecasting products from The Radio Experience have tripled in the first six months of 2006 compared to the same time period in 2005.
“Sales far exceeded our expectations. Even our most optimistic projections two years ago fell short of what is turning out to be runaway adoption of Messagecasting by broadcasters,” said Ray Miklius, BE vice president studio systems.
Broadcast Electronics was the first radio equipment manufacturer to come out with a Messagecasting studio product in 2004. It is currently the only company to offer a turnkey suite of applications for managing, scheduling and formatting messages for readout on HD Radio and RDS tuners, as well as over the Web.
Miklius attributes the success of BE’s Messagecasting line to its flexibility, specifically in the area of “interleaving.” Being able to interleave dayparted promotional and sponsored messages with song title and artist text has the potential to enrich listenership as well as create new revenue opportunities for broadcasters, he said.
An evolution of BE’s two decades as a leader in music scheduling and rotation, BE Messagecasting is available by the module or by the package. Options include online connectivity to the company’s TRE Data Center for real-time song information lookup with message “laundering,” and EAS function for transmitting emergency text messages originated by civil authorities.
Traffic and other data provided by outside services also can be added as plug-in applications that work alongside native applications. Packages are available for a single station or a cluster of stations; for a single format or all three formats reaching HD Radio, RDS and Web listeners.