Clearwater, FL (August 19, 2009)–Ever been in a Sam Ash store? They’re fun, not to mention loud, and with good reason, as they’re filled with folks trying out instruments before selecting The One. Now many Sam Ash Music Stores not only carry Auralex Acoustics’ complete line of acoustical treatments, but incorporate the materials into the stores as well.
Sam Ash is using Auralex’s acoustical treatments in real-world situations throughout its stores. Its Clearwater, FL location, for instance, recently received a sound makeover; the location features a selection of Auralex’s foam treatments, pArtScience SpaceArrays and SpaceCouplers, GRAMMA Isolation Risers, EcoTech panels and SonicPrint panels, as well as its Designer Series Foam Kits in its live stage/showroom area. Auralex treatments were employed to not only enhance the sound quality but to also contain the sound within that area while keeping within the store’s existing open floor plan.
“I decided to use Auralex on the stage at our Clearwater location because many of our customers thought that Auralex was only for the studio,” says Mike Aurigemma, director of merchandising and special projects at Sam Ash Music. “By incorporating Auralex into our showroom, we are further educating our customers on the use and benefits of acoustical treatments for live events.”
The showroom features a combination of Auralex’s foam products on the back and side walls, installed in diamond formations. These include the company’s Designer Series Treatment Foam Kits (DST114 and DST112s) as well as its 2″ and 4″ StudioFoam Pyramids. The back walls also incorporate Auralex’s SpaceArray and SpaceCouplers along with the company’s SonoFlatt panels, while its large 4’x10′ EcoTech panels are placed on the ceiling for added diffusion. Three custom SonicPrint panels, featuring the Sam Ash company logo and “Powered by Sam Ash” tag line were created specifically for the space and placed on either side of the stage and over the stage’s entrance.
“We have increased both sales and customer’s exposure to Auralex by creating more complex designs at our locations,” continues Aurigemma. “Customers are amazed at how you can modify the material to make more interesting and complex designs. My next high-profile project will be our Manhattan stores’ recording area where we will use the company’s ProPanel materials. This is a first for us, but I am confident it will turn out great. Auralex materials are easy to work with and just plain cool to look at.”
“Sam Ash is more than just an authorized dealer of Auralex’s acoustical products,” says Dave Paxton, director of operations at Auralex Acoustics. “As the largest family owned and operated nationwide chain of music stores, they understand the value of proper acoustical treatment and are working hand-in-hand with Auralex to provide its customers with the most appropriate and effective acoustical treatment for each specific project.”
“You can hear a discernable difference in our stores’ sound quality after the area has been treated with Auralex treatments,” says Sammy Ash, C.O.O. of Sam Ash Music Corp. “We are consistently looking at ways to maximize our customers’ retail experience in Sam Ash locations. With Auralex, we are able to provide our customers with a balanced space to test the audio gear and instruments throughout the store.”
Sam Ash Music
Auralex Acoustics, Inc.