SAM Brands Prime News

Dallas, TX (September 10, 2010)-- CNN HLN has teamed with Stephen Arnold Music to develop a new theme and music package for Prime News.
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Dallas, TX (September 10, 2010)-- CNN HLN has teamed with Stephen Arnold Music to develop a new theme and music package for Prime News.

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Prime News host Mike Galanos tackles the top stories at 6:00 p.m. Eastern daily. Stephen Arnold Music first developed a theme for the show in 2005, marking it with a three-note mnemonic, and has returned to develop the third generation of the show's theme, ensuring that CNN HLN's music logo continues to anchor its brand and resonate with viewers.

The latest theme and package of opens, bumps and transitional elements feed off graphics that set the tone for Prime News. Stephen Arnold Music created a theme where sound design and drums/percussion propel the viewer directly towards the day's top headlines.

"The approach to the rhythms was a true balancing act," says Stephen Arnold, president of Stephen Arnold Music. "They needed energy and confidence without being overly dramatic, since this is a show that airs daily with a wide variety of subject matter. The result is an open that grabs attention without being overwhelming, so that it can work well with any type of storyline.

"A great sonic brand forms a cornerstone for the overall brand, even as it continually evolves," Arnold says. "We gave Prime News a sound that would be instantly recognizable, but would also stand the test of time. CNN HLN is staying the course, and it's paying off: The latest generation of their sonic brand will continue to reinforce it's effectiveness with viewers, so that audiences nationwide know exactly what to expect when they hear these three notes."

Stephen Arnold Music
www.stephenarnoldmusic.com