New York & Nashville (May 12, 2010)–Performing rights organization SESAC has agreed to use TuneSat’s technology to track performances of the SESAC repertory used on television.
TuneSat’s proprietary audio recognition technology, often referred to as audio fingerprinting, reportedly detects music in as little as three seconds and even in very noisy environments. This means short pieces of music layered underneath sound effects and voiceovers, such as those used in broadcast TV, can be detected by the system.
“After a decade of industry attempts to streamline the process, tracking performances on TV is still a largely manual endeavor,” said Hunter Williams, senior vice president, strategic development with SESAC. “Cue sheets are notorious for being filed incorrectly, late, and in some cases, not at all, which adversely affects payments to songwriters and composers. We are very excited about the impact we believe TuneSat will have on improving the process and thereby increasing the accuracy in royalty reporting to rights holders.”
“Copyrighted music used in broadcast TV content is usually buried under a vast array of voiceovers and special effects,” said Chris Woods, EVP of TuneSat. “In many cases, rights holders are not properly compensated because their music is often unrecognizable and goes unreported. Our technology replaces antiquated cue sheet methodology and addresses inefficiency by offering the most compelling technology solution in the marketplace. We will provide SESAC with the ability to increase their accuracy in the royalty payments to its songwriters and publishers.”
TuneSat monitors a network of 110 national broadcast and cable channels.
“This deal marks a first for the music industry and clearly establishes SESAC as the leader in transforming the music business into an efficiently run industry lead by technology,” said Scott Schreer, CEO of TuneSat. “TuneSat addresses two fundamental issues for all rights holders, accountability and transparency. With TuneSat, composers and publishers now have a real-time solution to protect and monetize their content aired on broadcast TV.”