Town & Country, MO (May 7, 2004)–SAVVIS Communications has announced it is collaborating with HP on the development of the next wave of digital entertainment creation, management and distribution. This effort is intended to result in the HP Digital Media Platform.
The industry-standard platform is intended to link together all production and post-production applications, technologies and processes in a way that enables the media and entertainment industries to securely and efficiently create and deliver digital entertainment across multiple media channels and invent new entertainment experiences and revenue models.
The HP Digital Media Platform is designed to enable companies that own, create and distribute digital content–such as broadcasters, cable operators, film studios, Internet service providers, advertising agencies, and video and music production houses–to collaborate more effectively, resulting in faster time to market and quicker and more profitable revenue streams.
“In addition to unlocking the power of digital content, the HP Digital Media Platform is all about the secure enablement of content on the move,” said Vikki Pachera, vice president of global alliances and business development, HP. “We are leveraging our long-standing relationship with SAVVIS to ensure the Digital Media Platform will offer the protected management and distribution of digital content, and revolutionize the digital production and post-production processes of the broadcast and entertainment industries.”
The Digital Media Platform consists of a complete set of tools and infrastructure that addresses the entire workflow process, assists the management of media assets along the content lifecycle and provides for easy plug and play of applications. SAVVIS and HP are collaborating to ensure the platform protects the management and distribution of digital content in the broadcast and entertainment industry.