Old Lyme, CT (January 9, 2004)–Sennheiser Electronic Corporation and TL Audio have mutually agreed to terminate their distribution agreement effective January 1, 2004. While the well-respected British manufacturer of tube-based signal processing and mixing equipment enjoys high brand recognition overseas, Sennheiser and TL Audio executives mutually concluded that the task of implementing a full scale marketing program in the United States at this time would require a more robust level of sales and distribution support than had been anticipated. Therefore, the two companies have agreed to part ways.
This decision will enable TL Audio to pursue a distribution partner more in line with their aggressive sales goals while allowing Sennheiser to focus on other ongoing initiatives. The decision was based solely on marketing and distribution issues and was not related in any way to the company’s products, cultures or personnel.
While Sennheiser will continue to take orders on its existing limited inventory of TL Audio products, customer inquiries should be addressed directly to TL Audio at www.tlaudio.co.uk until the company names a new U.S. distribution partner.