Los Angeles (February 8, 2010)—Last week’s Grammy telecast featured 16 performance segments, nine of which featured artists using Sensaphonics earphones.
“Watching the Grammies was a real treat for me this year,” says Sensaphonics founder and president, Dr. Michael Santucci. “To see our clients on the telecast using products that we made for them by hand was very rewarding. And it confirms that our ability to deliver a high-impact monitoring experience at safer levels and with unparalleled comfort is being embraced by artists and engineers across the industry.”
With six Grammy awards and ten nominations, this year’s biggest winner was Beyonce. Amid her acceptance speeches, she performed a rock-style medley of her hit “If I Were A Boy” with Alanis Morissette’s “You Oughta Know.” Beyonce’s entire tour uses Sensaphonics 2MAX earphones, with the artist’s personal silver plated pair customized by Sensaphonics Japan to match her tour staging and costuming.
In other performances, Mary J. Blige wore her 2MAX for her duet with Andrea Bocelli, while Maxwell wore his 3D Active Ambient IEM system to sing the classic “Where Is The Love?” with Roberta Flack. Other artists using Sensaphonics in their Grammy performances included Stevie Nicks, Jennifer Hudson, Usher, Eminem and Dave Matthews, all of who wore their Model 2X-S earphones.
The latest Sensaphonics model, the 3MAX triple-drier earphones, was put to use at the Grammy Awards as well. Rock legend Jon Bon Jovi, one of the beta testers during 3MAX product development, was wearing his prototype set in performance. In addition, the evening’s opening performer, Lady Gaga, just became the first official customer for the 3MAX, the world’s first triple-driver earphones in a silicone earpiece design.
“Literally from beginning to end, the Grammy telecast was a testament to how much artists rely on their in-ear systems to create great performances,” says Santucci. “For a small technology company like Sensaphonics to achieve this kind of impact on the Grammy stage is very gratifying.”