SES' Martin MLA System on the
Zac Brown Band Tour last summer.New York (November 18, 2010)--North Carolina-based Special Event Services (SES) has purchased both the first and second Martin Audio MLA systems available in the U.S.
Based on his team’s experience with its first 36-box MLA (Multi-Cellular Loudspeaker Array) system, used on this summer’s Zac Brown Band tour, owner Jim Brammer will add a second MLA rig--consisting of 24 MLA enclosures, 12 MLX subs and 8 MLD downfills--to his existing U.S. arsenal.
Brammer explained, “The MLA system is extremely accurate, highly responsive and faithfully reproduces everything that goes into it. And the stereo imaging of the MLA is without equal. More importantly, compared to other systems in our inventory, the sweet spot has virtually disappeared because the MLA sounds good everywhere throughout the venue.”
SES system tech, Preston Soper, who ran the system on the nationwide Zac Brown Band Tour, opined, “The MLA is a dream. Common phrases I heard from those who heard MLA for the first time included ‘It really does live up to the hype’, ‘It truly is a game changer’ … and my favorite, ‘I have never heard that in a PA before’ (with that referring to a particular instrument, vocal, etc),” lauded Soper.
SES will use its MLA system to deliver full 360-degree coverage at the Zac Brown Band’s New Year’s Eve show in Atlanta’s Philips Arena. Meanwhile, SES plans to hold a closed-door MLA training/demo session for existing and prospective clients before the end of the year.
Jeffrey Cox, Martin Audio VP, who facilitated the relationship between Martin Audio and SES, added: “I knew Jim was a perfect match to help us pioneer this paradigm-shifting system. Together, we have proven that Martin has delivered a complete, tested and vetted system that performed night after night for a Grammy-Award-winning artist on a major U.S. tour. That’s pressure of the highest degree, trust of the ultimate dimension, and proof that a new era of touring sound is upon us.”
LOUD Technologies Inc.