Shure Announces Changes To Global Marketing Structure - ProSoundNetwork.com

Shure Announces Changes To Global Marketing Structure

Niles, IL (March 12, 2007)--Shure Incorporated has announced that four Associates--Mark Brunner, Stephen Kohler, Jim Santilli and Scott Sullivan--have been named to new global marketing positions within the Company.
Author:
Publish date:

Niles, IL (March 12, 2007)--Shure Incorporated has announced that four Associates--Mark Brunner, Stephen Kohler, Jim Santilli and Scott Sullivan--have been named to new global marketing positions within the Company.

Mark Brunner is Senior Director of Brand Management. In this role, he will work with all of Shure's business units to lead the Company's future branding initiatives, Shure's web presence and other activities to strengthen the Shure brand. Brunner joined Shure in 1989 as a sales correspondent. After several promotions, he was named Director of Product Management in 2000. His tenure includes experience in advertising, artist relations and integrated marketing in addition to product management.

Stephen Kohler is Director of Marketing Strategy and Planning. His primary responsibility will be to identify long-term market opportunities by assessing technology and competitive trends. Kohler rejoined Shure in 2006 after spending several years working in marketing and brand management positions at Digital Innovations, a small consumer electronics company in Chicago, and Kraft Foods. He previously worked at Shure from 1994 to 2000 in product management before leaving to earn his M.B.A. from the University of Chicago.

Jim Santilli is Director of Market Research. He will continue to lead Shure's market research activities to determine customer needs and stay abreast of the latest evolving market trends. Santilli joined Shure in 2002 with more than 20 years of marketing experience in the advertising, catalog, medical device and pro audio industries.

Scott Sullivan is Senior Director of Product Management. In this position, Sullivan will manage all Shure products, product lines, and product lifecycles. Sullivan started his tenure at Shure in 1991 as a technical buyer. His experience at Shure includes work in the domestic and international purchasing departments, market development and product marketing.

"To more effectively operate our global business, we have reviewed our key sales and marketing functions and redefined roles and responsibilities for these four Associates," said Patrick Kilroy, Vice President of Global Marketing. "With more than 50 combined years of experience in the professional and consumer audio industries, the knowledge that these guys bring to the table is exceptional and I'm looking forward to working with them."

Shure Incorporated
www.shure.com