Anaheim, CA (January 29, 2004)–Shure Inc. announced that $50,000 will be awarded to three organizations as part of the company’s Shure Bid for Hearing program. The announcement was made at the Third Annual Musical Roots benefit concert, held during the NAMM Convention at the House of Blues in Anaheim, CA. This year, the three organizations receiving grants are the Kresge Hearing Research Laboratory at Louisiana State University, the House Ear Institute (HEI), and Hearing Education and Awareness for Rockers (HEAR).
The company’s Bid for Hearing program helps educate the public about the dangers of noise-induced hearing loss while raising money for non-profit organizations to fund their activities. “Each year we look forward to hosting this concert in order to fund the various educational efforts of the hearing conservation charities we support,” said Al Hershner, vice president and general manager of Shure’s U.S. business unit. “We hope that through the work of these organizations, more people will understand the importance of protecting their hearing in order to enjoy music and the sounds of their everyday lives.”
Reverend Horton Heat was the headline act at this year’s Musical Roots Concert. “We’re happy to be a part of this event for Shure because everyone should understand that hearing loss is an important issue, especially musicians who need to protect their ears in order to keep performing,” said James Heath, lead singer for Reverend Horton Heat. “And if you’re a fan who attends live performances, always remember to wear ear plugs so that you can continue enjoying your favorite music for a long, long time.”